I am Hondo. My name sounds like a pseudonym, but it is not.
I have always had a passion for vintage magazines, advertisements and their iconic images, which have not lost their relevance. Their messages, however, are from a different time.
Some of my work revolves around advertising, its messages and imagery. I love the ambiguous, the ironic. I love telling stories in pictures, giving things a new meaning and opening up new perspectives. In doing so, I stick to "less is more".
Since I started pursuing my great passion in 2020, I don't have a big plan or concept yet. I just got going, tried different things and am very happy when I hold a new collage in my hands.
My journey has just begun.
I invite you into my world of stories.
I live in Munich, a supposedly staid and boring cosmopolitan city that is nevertheless full of contrasts and contradictions.
I have been working in the film and advertising industry for almost 3 decades, my whole life consists of images and stories.
My professional work is consumed faster than a fast food menu, is produced for the rubbish dump, so to speak. Especially today, when everything is increasingly digital, I have long felt the need to create something with my own hands, to give my creativity meaning and validity again.
In 2010 I made my first collages. Then my daughter was born, life turned upside down and became more colorful.
At the end of 2019, a unique opportunity opened up for me: I converted my neighbour's empty basement compartment (1.50 x 5m) into my studio. A little later at the beginning of 2020, the COVID pandemic broke out and had a turbo effect on me: reality was reduced to absurdity and at the same time I was also confronted with the question: what makes me really happy?!
So I disappeared into the studio for hours every day. When someone asked "where is Hondo", the answer was short: "in the basement".
This is the place where I love be: cutting and glueing, using simple tools, working with my hands. My mind and my hands are connected and merge into a haptic and emotional experience, which I miss entirely in today's digital world. This makes me happy.